Our Market Opportunity Assessment helps you evaluate potential service line opportunities.
Diagnostic/Audit
Oncology Market Opportunity Assessment
Evaluate potential service line opportunities.
Updated -
September 1, 2015
How to use the Market Opportunity Assessment
1. Assign category weights according to relative importance; ensure percentages sum to 100.
2. For each metric, assign a subjective score of 1-10, with ten representing the most attractive extreme (i.e., high patient volumes, low competition) and one the least attractive extreme
To ensure parallel scoring system, leverage subjective ratings (i.e., 1-10 scale) even for quantifiable factors.
3. Calculate category score by tumor site as follows:
- Average the category metrics (sum scores for all category metrics, divide by the total number of categories)
- Multiply by category weight
4. Generate global tumor site score by summing total category score by tumor site; prioritize tumor site program development according to strength of overall score.
5. See final page of tool for three suggested alternative vectors for prioritization of tumor site program development:
- Growth Potential
- Profitability
- Mission-Driven