Resource Library

All your consumer choice survey resources—on one page

The health care landscape is laden with new disruptors and stiff competition. Providers know they need to exceed consumer’s expectations—both to attract patients and to keep them loyal. But what exactly do consumers want? And what should you prioritize first?

By Rebecca Tyrrell

Updated -

June 12, 2020

In today's increasingly competitive health care environment, provider organizations know they need to exceed consumer’s expectations—both to attract patients and to keep them loyal. But what exactly do consumers want? And how should you prioritize your investments?

To find out, we’ve surveyed thousands of consumers across the United States to better understand these expectations and learn what drives their health care decisions. Here, we’ve compiled the top resources from our suite of consumer surveys. Explore these insights and learn how your consumer strategy can help you succeed in the new competitive landscape.

Primary Care

Research Briefing: 2019 Updates in Primary Care Consumer Preferences

Research Briefing: Consumer Preferences for Urgent Care

Research Briefing: Consumer Preferences for a Primary Care Clinic

Infographic: What parents want from low-acuity pediatric care

Cheat Sheets: What different generations want from primary care

Consumer Loyalty

Research Briefing: What Drives Consumer Loyalty to a Primary Care Physician?

Research Briefing: Investments to Attract New Primary Care Consumers

Orthopedic Care

Research Briefing: What Do Consumers Want from Orthopedic Care?

Virtual Care

Research Briefing: What Do Consumers Want from Virtual Visits?

Surgical and Specialty Care

Research Briefing: What Do Consumers Want from Surgical Care?

Research Briefing: When Will Consumers Travel for Surgical Care?

Research Briefing: What Do Consumers Want from Specialty Care?

Women’s Care

Research Briefing: How Do Women Choose Their Pregnancy Care?

Infographic: Take a closer look at women’s pregnancy care preferences

The bigger picture

Infographic: How Consumers’ Health Care Preferences Vary By Age