Recently, we sought to better understand patient behavior change, and specifically, which patient behaviors have been shown to achieve different health care stakeholder goals. In this first article of our three-part series, we’ll outline our methodology and approach to conducting this research, and an overview of the evidence that we found.
We conducted a meta-analysis, sifting through 50+ studies (a majority of which were published in the last five years) that focus on the impact of health-related behavior changes to identify which patient behaviors have the greatest evidence of impact on stakeholder goals. The stakeholders we considered were:
- Health systems (common goals include increasing referrals and improving care quality)
- Physicians (common goals include increasing patient loyalty and avoiding burnout)
- Payers (common goals include reducing costs and retaining members)
- Employers (common goals include reducing costs and maximizing employee productivity)
- Life sciences (including pharmaceutical companies, pharmacies, and device companies) (common goals include obtaining regulatory approvals and increasing product sales)
- Digital health (common goals include driving patient and provider satisfaction and increasing product sales)
At the onset of this research, we surveyed 20 Advisory Board research leaders to represent our members, including provider and non-provider organizations (e.g., health plans, pharmaceutical companies), on the types of behavior changes we should study. The three categories below represent their top selections. We then conducted further research to identify the specific behaviors to include in each category.
Note that we solely examined patient-driven behaviors as opposed to externally driven behavior change interventions, such as care management programs.