Health Plan Member Engagement

Go deeper on health plan member engagement

Are members engaged enough to pay attention?

Health plans aren’t always seen as a trustworthy source of health information by consumers. Here's why.

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Three strategies for actionable member journey mapping

Read how three health plans deployed effective member journey maps.

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Why health care consumers don't have a savvy shopping habit

Health care decisions are usually complex and emotional, so most plans try to offer one clear indicator: price. Here's why this isn't always the best strategy.

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