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Key capabilities for an effective medical affairs function

The bar for evidence of medical value is rising. As customer expectations shift and decision-making dynamics among payers, HCPs, and patients become more complex, medical leaders must re-think how they engage with the market, generate evidence, and collaborate internally in order to respond effectively.

This executive presentation outlines the major market trends impacting the role of medical affairs and HEOR, three key capabilities for a robust medical strategy, and examples of how various life science firms operationalize their medical strategy internally.

Download the ready-to-present, customizable slides and accompanying talking points for your next internal meeting.

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