Since the start of 2020, medical leaders’ roles have become more complex—and more important—than ever. In addition to addressing the Covid-19 crisis, medical leaders have had to navigate major shifts in the health care landscape and adopt new ways of interacting with customers, all while executing on existing goals.
In preparing for 2021 and beyond, medical leaders must understand how industry trends will influence their customers, and what strategic and operational adaptations their organizations should make to respond effectively. They must ensure their strategic and operational plans are informed by answers to three critical questions:
- What is influencing our customers’ decision‑making?
- How are sources and uses of medical evidence evolving?
- How is the role of medical affairs changing?
To answer these questions and help you distill signal from noise, we’ve highlighted the nine things medical leaders need to know in 2021.