Toolkit

Tools to communicate across the physician enterprise

Make sure high-priority messages cut through the noise

By Sarah Evans

Updated -

July 14, 2020

Effective internal communication with physicians promotes awareness and buy-in for health system strategy, and is critical to drive and sustain change. A physician-specific communication strategy ensures that high-priority messages will reach physicians across the care continuum—and will be well-received.

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Imperative 1: Streamline physician communication channels

Make organizational updates as accessible as possible—while minimizing information overload.

resources to streamline physician communication channels

Imperative 2: Increase physician executive visibility

Build trust and familiarity between clinical executives and frontline physicians.

resources to increase physician executive visibility

Imperative 3: Create physician-centered content

Make sure there is a clear connection between organizational updates and physicians' day-to-day experiences and priorities.

resources to create physician-centered content

Imperative 4: Facilitate forums for meaningful dialogue

Balance one-way organizational updates with opportunities for physicians to discuss, clarify questions, and provide input.

resources to facilitate forums for meaningful dialogue

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Tools to communicate across the physician enterprise

Make sure high-priority messages cut through the noise

Imperative 1: Streamline physician communication channels

Imperative 2: Increase physician executive visibility

Imperative 3: Create physician-centered content

Imperative 4: Facilitate forums for meaningful dialogue

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