What you need to know about the forces reshaping our industry.


Resource Library

Resources on HCP influence

After years of physician practice consolidation, large medical groups are more common than ever. Many of these groups rely on care standards to streamline workflows and boost clinical efficiency, reducing individual HCP influence in everyday product decisions. As a result, KOLs and gatekeepers over medical product adoption are evolving to include a larger set of influencers and decision-makers.

Our research below outlines what you need to know about the impact of physician practice aggregation on HCP influence, and what you as a medical leader can do to respond.

Get up to speed on the evolving physician practice landscape

Ready-to-use slides: How the changing physician practice landscape influences HCP product use
Use these slides to get your team up-to-date on trends in physician practice consolidation, learn what consolidation means for HCP decisions about product use, and discuss the impact on your medical strategy.

Learn how standards are developed

Briefing: How standardization impacts product use
Read our briefing to learn more about how providers develop and implement care standards and how to engage key decision-makers within provider organizations.

See how two organizations develop and use standards

Case Study: How Summit Medical Group develops and uses care guidelines
This in-depth case study reviews how one large multispecialty group designs and implements care guidelines and discusses key considerations for medical leaders.

Case Study: How Banner Health develops and implements care standards
See how a large, multi-state not-for-profit health system uses the define, design, implement process to develop and deploy system-wide care standards.

Get the takeaways from our cohort meeting

Takeaways: What medical leaders can do to respond to changing HCP influence
Get the takeaways from our virtual cohort discussion on HCP influence and a set of recommendations and action steps that medical leaders can take to improve their HCP engagement strategies moving forward.

Additional resources

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